Brands and branding

Jake Sheehan, 9, wears an Akron RubberDucks cap as he watches a minor league baseball game between Akron and the Bowie Baysox, Thursday, April 18, 2019, in Akron, Ohio. Up in New England, there are yard goats. In the Deep South, there are spacebound raccoons. A wider scan of the American map reveals a menagerie of unlikely characters, from quarrelsome jumbo shrimp to aggrieved prairie dogs. (AP Photo/Tony Dejak)
April 22, 2019 - 2:05 am
ALLENTOWN, Pa. (AP) — On a spring evening in eastern Pennsylvania, upon a bluff overlooking the Lehigh Valley, a carnival of baseball and pork products is at hand. From loudspeakers, swine-like sounds reverberate. Vendors roam the stands in clothing festooned with outsized strips of bacon. And yes...
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April 16, 2019 - 7:25 pm
NEW YORK (AP) — The Martha Stewart brand is getting a new home. Sequential Brands Group, which bought the Martha Stewart brand nearly four years ago for about $353 million, said Tuesday that it is selling it to Marquee Brands for about $175 million. As part of the deal, Marquee will also acquire...
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FILE - In this March 11, 2004 file photo, Audrey Geisel, widow of famed children's book author Theodor Seuss Geisel, better known as Dr. Seuss, poses with The Cat in the Hat, foreground, and Thing 1 and Thing 2, who are characters from his books, at the dedication of Dr. Seuss' posthumous star on the Hollywood Walk of Fame in Los Angeles. Geisel died peacefully at her La Jolla, Calif., home on Wednesday, Dec. 19, 2018, at age 97. (AP Photo/Reed Saxon, File)
December 21, 2018 - 6:46 pm
LOS ANGELES (AP) — As Dr. Seuss neared the end of his life, the children's author told his wife that she would have to look after the Cat in the Hat, the Lorax, the Grinch and all the beloved characters he created. It was a mission Audrey Geisel embraced for more than a quarter-century. As overseer...
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In this May 27, 2005 file photo, bottles of the soft drink Moxie are pictured in West Bath, Maine. Soft drink giant Coca-Cola said Tuesday, Aug. 28, 2018, it is acquiring Moxie, a beloved New England soda brand that is the official state beverage of Maine. (AP Photo/Pat Wellenbach, File)
August 28, 2018 - 1:58 pm
PORTLAND, Maine (AP) — Soft drink giant Coca-Cola announced on Tuesday it is acquiring Moxie, a long-lived and beloved New England soda brand that is the official state beverage of Maine. Moxie has been around since the 19th century and it's famous in New England for its unique flavor, which is the...
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